Showing Tag: "video" (Show all posts)

William Arruda's Personal Branding Predictions

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Branding 

1. Video, Video, Video

Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding.

2. Hiring Process

Companies will be hiring brands rather than employees. The...


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Elements of a Small Business Website

Posted by Jeffrey Blake on Saturday, December 19, 2009, In : Small Business 
Everybody wants a website these days - but they often don't know what to do with it.  Its really not up the web designer to write your copy or figure out your marketing strategy.  And most small businesses don't know how to do those things very well and often don't see the value in it.  I am not going to answer all of those questions today.  But I would like to outline the basic elements that a small business owner should look for in a new or redesigned website.

  • BRANDING - The site should ...

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