I have been reflecting on how to be most effective on Twitter – and to use Twitter to convey my brand. Since my primary trade is a software architect – I immediately recognize what I think are best practices – in fact are probably patterns for success on Twitter. So here they are:

• First start with an interesting design. You can customize the Twitter page using what Twitter gives you. Or you can upload a custom background. I uploaded a simple image of the ocean – an image large enough...

So what do you see when you google your name. Is it a listing for a convicted felon or porn star? If you have an unusual name (like a well differentiated keyword) you will rise to the top automatically. But if you have an ordinary name you might not even show up. What you don’t want to happen is to have a search result that doesn’t represent you.

• Your name is your brand so use it consistently. Don't dilute it by using different variations – pick one version of your name and stick with i...

• Memorable Logo - a logo is not a brand although it represents one...

• Its a great idea to twitter events that happen on your web site. 
• Enable users to tweet almost every page. 
• Make sure you use some good keywords or #hashtags to allow your tweets to be found.
• Use keywords that get retweeted - search around for these list - I have found that "fre...

• If you are a manager or team leader dont blab out all the ideas yourself.  Often times your team members have the same ideas but arent as adept in expressing it.   If you let others come up with ideas then then they will take credit and will also take ownership of the idea.
• Dont forget to RT (Return Tweet) on Twitter if someone has a great idea that you noti...

• A short Bio
• Photos
• Links to your online pages as F...

• Write a Blog. Nothing is better for publicizing your site than writing some good content into a blog.  Blog pages get entered quickly into Google index quite quickly.    And good blog software knows how to maximize your number of indexed pages and also providing indexable pages for different tags.  So dont forget to categorize and tag your blog posts well because this will enhance your finability
• Write For Others - Anytime you can spread your reputation and brand around the better.  Offer to g...