Personal Branding is a way of looking at things. It is a lens through which we can interpret and decide if actions and behaviors are good or not. Most of the things about personal branding we already know about – but we dont always know what to apply and when. A personal branding lens groups and guides our thoughts and actions. It’s actually very exciting because I can now prioritize what I do using this “branding” lens.

I was thinking about this today when I set up my first Squidoo p...