Showing Tag: "social" (Show all posts)

Five Reasons You're Failing at Social Media

Posted by Jeffrey Blake on Monday, January 25, 2010, In : Social Media

1. You really don't want to engage directly with customers, employees, etc.—you just want them to hear what you have to say.

2. You're not ready to create new roles, update process, re-distribute resources and budgets, re-train people, and revise old policies.

3. Social media actually threatens how you make money—but you pay lip service out of fear.

4. Politics.

5. You see it as a career advancing opportunity as opposed to a significant business transformation.

Reverse any of the...

The Brand Evangelist and Social Media

Posted by Jeffrey Blake on Friday, January 22, 2010, In : Branding

A Brand Evangelist is a person who promotes your brand without regard for compensation. Their reward is the association with your brand. Your brand becomes part of their identity. The goal of any brand is to find and cultivate Brand Evangelists who can promote your brand everywhere without costing you a cent. Social Media provides a great platform for you to grow some Brand Evangelists for yourself.

A Brand Evangelist:

Purchase and believe in your product or service
Passionat...

Top 1000 Social Media Books Of All Time

Posted by Jeffrey Blake on Thursday, December 3, 2009, In : Social Media

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories	David Meerman Scott	2009
What Would Google Do?	Jeff Jarvis	2009
Twitter For Dummies	Laura Fitton, Michael Gruen, Leslie Poston	2009
...

Top Social Media Books

Posted by Jeffrey Blake on Sunday, November 29, 2009, In : Social Media

Promote Your Business and Website

Posted by Jeffrey Blake on Friday, July 10, 2009, In : Promotion

Write a Blog. Nothing is better for publicizing your site than writing some good content into a blog. Blog pages get entered quickly into Google index quite quickly. And good blog software knows how to maximize your number of indexed pages and also providing indexable pages for different tags. So dont forget to categorize and tag your blog posts well because this will enhance your finability
Write For Others - Anytime you can spread your reputation and brand around the better. Offer to g...

What is Social Capital ?

Posted by Jeffrey Blake on Sunday, July 5, 2009, In : Social Capitalism

Hey with unemployment at record highs its about time we had another form of value in our society. In my opinion, relying exclusively on unfettered capitalism has brought us to our knees. Everything is not about money - but it is about value. As a personal brand I attempt to bring value everyday. Mostly, this means creating something positive and contributing.