Showing Tag: "linkedin" (Show all posts)

Allen Bonde's 10 Steps To A Practical Social Media Strategy

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Social Media

1. Create a mission statement -- What are your top-level objectives for applying social media and Web 2.0? And how will you achieve them? Ideally, this can be boiled down to one statement, articulating both the vision and where you aim to focus in terms of specific strategies. Don’t skip – or skimp on – this one; it’s important.

2. Assign owners – Who will take the mission, build the team, secure the budget, identify the tools needed? And who will own each channel, like Li...

Defending Your Brand Online

Posted by Jeffrey Blake on Friday, January 1, 2010, In : Branding

So what do you see when you google your name. Is it a listing for a convicted felon or porn star? If you have an unusual name (like a well differentiated keyword) you will rise to the top automatically. But if you have an ordinary name you might not even show up. What you don’t want to happen is to have a search result that doesn’t represent you.

Your name is your brand so use it consistently. Don't dilute it by using different variations – pick one version of your name and stick with i...

Top 1000 Social Media Books Of All Time

Posted by Jeffrey Blake on Thursday, December 3, 2009, In : Social Media

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories	David Meerman Scott	2009
What Would Google Do?	Jeff Jarvis	2009
Twitter For Dummies	Laura Fitton, Michael Gruen, Leslie Poston	2009
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