Showing Tag: "google" (Show all posts)

Google Cheat Sheet

Posted by Jeffrey Blake on Saturday, June 19, 2010, In : SEO 
Google Shortcut Finds Pages That Have...
nokia phone the words nokia and phone
sailing OR boating either the word sailing or the word boating
"love me tender" the exact phrase love me tender
printer -cartridge the word printer but NOT the word cartridge
Toy Story +2 movie title including the number 2
~auto looks up the word auto and synonyms
define:serendipity definitions of the word serendipity
how now * cow the words how now cow separated by one or more words
+ add...

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Bing SEO Tips

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : SEO 


Here are the Bing SEO tips:

1. Domain Age is Key
Bing appears to put a lot of stock into how long ago a domain was registered. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.

2. Text Rules
On most search engines, the amount of text on the page usually isn’t usually a huge factor. However, Bing appears to really like pages with at least 300 words of text.

3. Link Out
With Google especially, some markete...


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William Arruda's Personal Branding Predictions

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Branding 

1. Video, Video, Video

Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding.

2. Hiring Process

Companies will be hiring brands rather than employees. The...


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Advantages and Disadvantages fo URL Shorteners

Posted by Jeffrey Blake on Wednesday, January 6, 2010, In : SEO 


URL shorteners are everywhere now.  I cant keep up with them.  Im talking about url shorteners and redirectors as tinyurl.com and bit.ly among many others.   It doesnt take a lot of reflection to understand that controlling links is a money making venture.  I think there are still opportunities in how the url shortener uses the links.

Some of the advantages of using one are:

  • Short URLs - duh.  With the rise of Twitter and the need to keep tweets under 140 characters h...

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Elements of a Small Business Website

Posted by Jeffrey Blake on Saturday, December 19, 2009, In : Small Business 
Everybody wants a website these days - but they often don't know what to do with it.  Its really not up the web designer to write your copy or figure out your marketing strategy.  And most small businesses don't know how to do those things very well and often don't see the value in it.  I am not going to answer all of those questions today.  But I would like to outline the basic elements that a small business owner should look for in a new or redesigned website.

  • BRANDING - The site should ...

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Best Business Books for 2009

Posted by Jeffrey Blake on Friday, December 18, 2009, In : business 
Some great business books.


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How to use Twitter for Small Business

Posted by Jeffrey Blake on Tuesday, December 15, 2009, In : Small Business 

Twitter is a powerful tool to help businesses.  Now that tweets are being indexed at Google - Twitter is becoming a powerful search mechanism.  Its no longer necessary to have a large following to get some reach. 


  • Its a great idea to twitter events that happen on your web site. 
  • Enable users to tweet almost every page. 
  • Make sure you use some good keywords or #hashtags to allow your tweets to be found.
  • Use keywords that get retweeted - search around for these list - I have found that "fre...

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Top Social Media Books

Posted by Jeffrey Blake on Sunday, November 29, 2009, In : Social Media 


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Simple Exercise For Getting Found on Google

Posted by Jeffrey Blake on Wednesday, November 25, 2009, In : Marketing 
Many businesses are bewildered by how to use social media - much less get found on Google.  If you have a business that can benefit from reaching a large audience then there is no time to lose.  But how do you start getting potential customers to find and visit your site?  The answer is simple - get to the top of the Google search.   Many business will pay for this privilege by bidding for this spot - but you can do it "organically" and free.

First you must select a keyword phrase that is no...
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Get Your Personal Brand on First Page of Google Search

Posted by Jeffrey Blake on Tuesday, September 22, 2009, In : Branding 
We all know that its important to control your image on Google.   One of the best ways to get to the top of a Google SERP is to buy your own domain and populate it with good content.    But there is a little known way to get on the first page in 5 minutes - that is by creating a Google Profile page.  

To start go to http://www.google.com/profiles   If you dont already have a gmail account - then you should go ahead and create one.  

You can add:
  • A short Bio
  • Photos
  • Links to your online pages as F...

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