Email is one of the best ways we have now to connect with our friends and associates.  It is ubiquitous.  But how can we stand out?

  • Just as any good blog article it has to have a "catchy" title.  So make your subject line make a difference.   The subject has to be shorter than a twitter comment but pithy enough to be remembered.
  • There is no substitute for providing something of value.  Let me know in the title what it is you are going to say
  • And my biggest secret for branding is to make sure ...

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