Showing Tag: "blog" (Show all posts)

Allen Bonde's 10 Steps To A Practical Social Media Strategy

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Social Media 

1. Create a mission statement -- What are your top-level objectives for applying social media and Web 2.0? And how will you achieve them? Ideally, this can be boiled down to one statement, articulating both the vision and where you aim to focus in terms of specific strategies. Don’t skip – or skimp on – this one; it’s important.

2. Assign owners – Who will take the mission, build the team, secure the budget, identify the tools needed? And who will own each channel, like Li...


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Business Blogging Rules

Posted by Jeffrey Blake on Saturday, January 2, 2010, In : business 

Any time you write for your business - in a blog or on your website - the message must be easily understood.  Here are a few rules you can use to stay on track.   You can be your own copywriter.
  • BE ON TARGET - Your business message should have a target audience in mind.  When you write for your business its not about you but about who you are attempting to reach.  Knowing your audience for the message is the first step.
  • ADJUST YOUR READING LEVEL - Im not saying dumb down your message, but make ...

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Personal Branding Makes Blogging Easy

Posted by Jeffrey Blake on Friday, January 1, 2010, In : Branding 
Many people around me seem to be interested in blogging. Its almost as if they feel they are missing something if they don’t blog. Beyond selecting which blogger to use to create the posts – most people I know have difficulty figuring out what to write about sustainably. The primary reason people dont know what to blog about is that they don’t know what their personal brand is. If you have a clearly defined personal brand (especially for your career) – then blogging is easy. The reaso...
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Elements of a Small Business Website

Posted by Jeffrey Blake on Saturday, December 19, 2009, In : Small Business 
Everybody wants a website these days - but they often don't know what to do with it.  Its really not up the web designer to write your copy or figure out your marketing strategy.  And most small businesses don't know how to do those things very well and often don't see the value in it.  I am not going to answer all of those questions today.  But I would like to outline the basic elements that a small business owner should look for in a new or redesigned website.

  • BRANDING - The site should ...

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Simple Exercise For Getting Found on Google

Posted by Jeffrey Blake on Wednesday, November 25, 2009, In : Marketing 
Many businesses are bewildered by how to use social media - much less get found on Google.  If you have a business that can benefit from reaching a large audience then there is no time to lose.  But how do you start getting potential customers to find and visit your site?  The answer is simple - get to the top of the Google search.   Many business will pay for this privilege by bidding for this spot - but you can do it "organically" and free.

First you must select a keyword phrase that is no...
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