Anatomy of Buzz Revisited – Emmanuel Rosen revisits his best seller and updates how buzz works with today’s new tools.

• Why Read This Book: Learn what gives a story and an idea “legs” and how to actually build buzz into your marketing strategy.
• Key Point: Build a community of experts and then let them speak freely about the advantages and disadvantages of your product or service.  It builds buzz and trust.

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Escape from Cubicle Nation – Pamela Slim writes a ...

• The New Community Rules: Marketing on the Social Web by Tamar Weinberg, Weinberg Tamar
  
• Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel
  
• Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust By Chris Brogan and Julian Smith
  
• Inbound Marketing: Get Found Using Google, Social Me...