Branding of your website is important because it contributes to the long term value of your business.  It creates a sense of customer confidence.   For a small business - your brand is the niche value you bring to the market.  Its the expectation of value in the customers mind about your product.  Part of building a brand is creating an impression in the market.   There are a number of ways you can do that with your website.

• Memorable Logo - a logo is not a brand although it represents one...

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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories	David Meerman Scott	2009
What Would Google Do?	Jeff Jarvis	2009
Twitter For Dummies	Laura Fitton, Michael Gruen, Leslie Poston	2009
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