I am the personal brand hammer.  I tend to be somewhat relentless about my goals.   The way I learn about things is to talk about them with everyone.  I test out ideas constantly.   And if I think something works for me then I will often want you to benefit too.  If you are working on your career and want to refine your message and your value - then I will remind you when you are off target.  I will in essence hammer home the brand.

The concept of the "hammer" starts with a story about how I pounded out a sustainable solution to a programming problem that had eluded a much larger team.   After working for months on a project, we were about to be shutdown unless we delivered.   I gathered together a small "tiger" team and solved the problem in less than a week.  I code named the project "Hammer Code".  The name stuck and was actually used with the delivered code even years later.