A good landing page is something that is tailored to your audience.  Any good brand knows their audience and will create a different landing page for each one its customer types.    A personal brand is no different.    When brands advertise on the web and present a link - that link should go to a customized landing page not to your home page.  I am currently reflecting on how I can create better landing pages for my personal brand.   I am going to start by listing everything I know about land...
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We all know Richard Dawkins invented the concept of a meme in the Selfish Gene.   A meme, is an idea that is transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena.  Ive heard someone say that meme is "Anything that can be copied from one mind to another".   We know what it is when we experience it.  The classic phrase "Got Milk" is instantly recognizable as a meme because its simple,  conveys a purpose and is infectious.   Meme's arent labels ...
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• Write a Blog. Nothing is better for publicizing your site than writing some good content into a blog.  Blog pages get entered quickly into Google index quite quickly.    And good blog software knows how to maximize your number of indexed pages and also providing indexable pages for different tags.  So dont forget to categorize and tag your blog posts well because this will enhance your finability
• Write For Others - Anytime you can spread your reputation and brand around the better.  Offer to g...

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Hey with unemployment at record highs its about time we had another form of value in our society.  In my opinion, relying exclusively on unfettered capitalism has brought us to our knees.  Everything is not about money - but it is about value.  As a personal brand I attempt to bring value everyday.    Mostly, this means creating something positive and contributing.

I was reading a book recently called The Whuffie Factor by Tara Hunt.   Whuffie might be described as reputation based currenc...
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Email is one of the best ways we have now to connect with our friends and associates.  It is ubiquitous.  But how can we stand out?

• Just as any good blog article it has to have a "catchy" title.  So make your subject line make a difference.   The subject has to be shorter than a twitter comment but pithy enough to be remembered.
• There is no substitute for providing something of value.  Let me know in the title what it is you are going to say
• And my biggest secret for branding is to make sure ...

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