What Matters Most

December 14, 2009

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O'Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here's the deal: it's free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It's a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well and from wepapers. Please share.

2downloadfree Have fun. Here's to a year with ideas even bigger than these.

Here's a lens with all the links plus an astonishing array of books by our authors.

(From Seth Godin)
 

Elements of a Great Tagline

December 14, 2009

Your tagline is not your brand, your position statement or your brand promise. But it is a short versatile expression of who you are. It is a meaningful distillation of your brand. What I like most about a tagline is that it is sometimes experimental and can be quickly changed. Many websites have their taglines displayed next to their logo and interestingly enough they are often 3 things - like "Build Create Empower" - which I find a bit boring. Some sites actually name their site using a tag...
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Best Small Business Books For 2009

December 12, 2009


Anatomy of Buzz RevisitedAnatomy of Buzz RevisitedEmmanuel Rosen revisits his best seller and updates how buzz works with today’s new tools.

  • Why Read This Book: Learn what gives a story and an idea “legs” and how to actually build buzz into your marketing strategy.
  • Key Point: Build a community of experts and then let them speak freely about the advantages and disadvantages of your product or service.  It builds buzz and trust.

Escape from Cubicle NationEscape from Cubicle Nation Pamela Slim writes a ...

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Twitter Followers No Longer Necessary

December 6, 2009
followers When I started Twitter over a year ago I thought it was necessary to have followers on twitter - to advertise your recently created blog or to spread an idea.   Twitter is now becoming more like search than a conversation.  Don't get me wrong - Twitter is an important place to have small conversations and to maintain your mind share with other people. 

The first thing that clued me in is that I dont look at my home feed that often.   I am using HootSuite to manage my Twitter accounts - pers...
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Top 1000 Social Media Books Of All Time

December 3, 2009
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott 2009
What Would Google Do? Jeff Jarvis 2009
Twitter For Dummies Laura Fitton, Michael Gruen, Leslie Poston 2009
...

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Top Social Media Books

November 29, 2009


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How to Amplify a Conversation - Use AND Instead of BUT

November 26, 2009
I have found that I can substitute the word "AND" instead of "BUT" in most any conversation.   Often I want to disagree before agreeing to what someone else is saying.  Thats OK - but its not conducive to listening much less validating a persons thoughts.    In sales we seek to listen and ask questions first.    I have found that I say I am a good listener - but often my analytical side kicks in and I have to interject my own thoughts instead of validating what the other person is saying.

T...
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Simple Exercise For Getting Found on Google

November 25, 2009
Many businesses are bewildered by how to use social media - much less get found on Google.  If you have a business that can benefit from reaching a large audience then there is no time to lose.  But how do you start getting potential customers to find and visit your site?  The answer is simple - get to the top of the Google search.   Many business will pay for this privilege by bidding for this spot - but you can do it "organically" and free.

First you must select a keyword phrase that is no...
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Give Other People Credit

September 25, 2009

The best leaders look for opportunities to give other people credit.   We all like to receive recognition.  Too often we dont give it out.

  • If you are a manager or team leader dont blab out all the ideas yourself.  Often times your team members have the same ideas but arent as adept in expressing it.   If you let others come up with ideas then then they will take credit and will also take ownership of the idea.
  • Dont forget to RT (Return Tweet) on Twitter if someone has a great idea that you noti...

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Get Your Personal Brand on First Page of Google Search

September 22, 2009
We all know that its important to control your image on Google.   One of the best ways to get to the top of a Google SERP is to buy your own domain and populate it with good content.    But there is a little known way to get on the first page in 5 minutes - that is by creating a Google Profile page.  

To start go to http://www.google.com/profiles   If you dont already have a gmail account - then you should go ahead and create one.  

You can add:
  • A short Bio
  • Photos
  • Links to your online pages as F...

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