I set up a couple of groups on Facebook and wanted to invite all my friends, but it would have taken an eternity because for some strange reason Facebook doesn’t allow you to “select all” friends when sending an invite. I mean, they’ll let you do it… but only if you click one at a time! Uugh.

Well anyway I went on a little search and found that you could cheat the...

1. Video, Video, Video

Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding.

2. Hiring Process

Companies will be hiring brands rather than employees. The...

1. Create a mission statement -- What are your top-level objectives for applying social media and Web 2.0? And how will you achieve them? Ideally, this can be boiled down to one statement, articulating both the vision and where you aim to focus in terms of specific strategies. Don’t skip – or skimp on – this one; it’s important.

2. Assign owners – Who will take the mission, build the team, secure the budget, identify the tools needed? And who will own each channel, like Li...

Web Strategy Matrix: Social Marketing Approaches, Shotgun vs Laser

	Shotgun	Laser
Description	Hiring multiple agencies to conduct social campaigns	Building a deeper relationship with a core group of influencers
Similar to	Interactive Advertising, “Fishing”	Influencer Relations, ‘Friending”
Benefits	Efficient way to get started, identify hot spots to pursue.	Deeper relationships with core influencers who may spread word of mouth, and become brand evangelists.
Risks	Brand ...