Posted by Jeffrey Blake on Wednesday, February 10, 2010,
In :
Web Strategy
- Note:
- The commas are added to separate symbols
- The symbol | (Example: B = |3 ) is a "down-slash", or "pipe", and
not a lower-case "L" or capital "i"
- The symbol ` (Example: T = 7` ) is not a standard apostrophe, but
is a "Grave Accent" and is found on the tilde (~) key
- Also keep in mind that the use of /-/ for H for example, aren't used
nearly as often as the normal letter in a quick conversation. To write
an entire sentence this way would take three times as long, thus the
quicker singl...
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Posted by Jeffrey Blake on Tuesday, January 26, 2010,
In :
Web Strategy
At its best, a content strategy defines:
- key themes and messages,
- recommended topics,
- content purpose (i.e., how content will bridge the space between
audience needs and business requirements),
- content gap analysis,
- metadata frameworks and related content attributes,
- search engine optimization (SEO), and
- implications of strategic recommendations on content creation,
publication, and governance.
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