Everybody wants a website these days - but they often don't know what to do with it.  Its really not up the web designer to write your copy or figure out your marketing strategy.  And most small businesses don't know how to do those things very well and often don't see the value in it.  I am not going to answer all of those questions today.  But I would like to outline the basic elements that a small business owner should look for in a new or redesigned website.

• BRANDING - The site should ...

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Twitter is a powerful tool to help businesses.  Now that tweets are being indexed at Google - Twitter is becoming a powerful search mechanism.  Its no longer necessary to have a large following to get some reach. 

• Its a great idea to twitter events that happen on your web site. 
• Enable users to tweet almost every page. 
• Make sure you use some good keywords or #hashtags to allow your tweets to be found.
• Use keywords that get retweeted - search around for these list - I have found that "fre...

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Anatomy of Buzz Revisited – Emmanuel Rosen revisits his best seller and updates how buzz works with today’s new tools.

• Why Read This Book: Learn what gives a story and an idea “legs” and how to actually build buzz into your marketing strategy.
• Key Point: Build a community of experts and then let them speak freely about the advantages and disadvantages of your product or service.  It builds buzz and trust.

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