I was just cleaning out my spam folder and ran across these jewels.  We have all seen variations of these things where in order to get money the dupe has to send some amount to free up a much larger amount.  Not all of us have been educated about scams - and the good ones are always deceptive.

ACCEPT MY WILL!!!
From: CLAIRE WILLIAMS <info@williams.com>
To:    

Good Day,

My name is Mrs Claire Williams. I am a dying woman who had decided to donate what I
have to you.I am 62 years old and was d...

• Just as any good blog article it has to have a "catchy" title.  So make your subject line make a difference.   The subject has to be shorter than a twitter comment but pithy enough to be remembered.
• There is no substitute for providing something of value.  Let me know in the title what it is you are going to say
• And my biggest secret for branding is to make sure ...