1. You cant blog unless you already have a personal brand. I joke about this – but I really believe that you cant blog sustainably unless you find your voice, have an opinion, and have something valuable to say. Having a brand is like being in the groove – and when you are in a groove – things roll along.
  2. Start with an attention getting title. If you dont capture an audience in the first sentence – you have lost them. The title is going to show up in a list of your blogs and that is all t...

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