Taglines aren't just for companies - they are for individuals. A tagline is a very short expression that conveys meaning to your audience. When developing a career we can use these short expressions in conversation or on our business cards to quickly help others understand who and what we are. A good tagline starts a conversation and provides context for everything that follows. Without any further preamble (Just do it), I am going to list some qualities of a good tagline.

Simple - A tagline should be very short - no more than 9 words.

Succinct - A tagline is to the point and not long winded.

Clear - A tagline is immediately understood.

Original - A tagline is not a stale reused expression.

Authentic - A tagline is genuine and conveys real values about you.

Positive - A tagline is best when expressed highlighting the good.

Memorable - A tagline is useless if its forgetable.

Believable - A tagline is credible.