World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott 2009
What Would Google Do? Jeff Jarvis 2009
Twitter For Dummies Laura Fitton, Michael Gruen, Leslie Poston 2009
Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future John Blossom 2009
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Deltina Hay 2009
How to REALLY use LinkedIn Jan Vermeiren 2009
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Brian Solis, Deirdre Breakenridge 2009
Free: The Future of a Radical Price Chris Anderson 2009
The Facebook Era Clara Shih 2009
Me 2.0: Build a Powerful Brand to Achieve Career Success Dan Schawbel 2009
The Twitter Book Tim O’Reilly, Sarah Milstein 2009
Twitter Power: How to Dominate Your Market One Tweet at a Time Joel Comm, Ken Burge 2009
The Age of Conversation 2: Why Don’t They Get It? Gavin Heaton, Drew McLellan 2009
The Social Media Bible: Tactics, Tools, and Strategies for Business Success Lon Safko, David Brake 2009
Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook Dave Awl 2009
Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff 2008
Tribes: We Need You to Lead Us Seth Godin 2008
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing Jim Tobin, Lisa Braziel 2008
The Big Switch: Rewiring the World, from Edison to Google Nicholas Carr 2008
Designing for the Social Web Joshua Porter 2008
Secrets of Social Media Marketing Paul Gillin 2008
YouTube: An Insider’s Guide to Climbing the Charts Alan Lastufka, Michael W. Dean 2008
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking Juliette Powell 2008
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Tom Funk 2008
Building a WordPress Blog People Want to Read Scott McNulty 2008
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand Shel Holtz, John C. Havens 2008
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth Ben Rigby 2008
Twitter Means Business: How Microblogging Can Help or Hurt Your Company Julio Ojeda-Zapata 2008
Twitter Revolution Warren Whitlock, Deborah Micek 2008
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Jeff Howe 2008
Blog Blazers Stephane Grenier 2008
The Huffington Post Complete Guide to Blogging The editors of the Huffington Post 2008
Here Comes Everybody: The Power of Organizing Without Organizations Clay Shirky 2008
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, Edward Lebar 2008
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott, Anthony D. Williams 2008
Personality Not Included Rohit Bhargava 2008
The Open Brand: When Push Comes to Pull in a Web-Made World Kelly Mooney, Nita Rollins 2008
The Age of Conversation Gavin Heaton, Drew McLellan 2008
The Whuffie Factor: Using the Power of Social Networks to Build Your Business Tara Hunt 2008
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Darren Rowse, Chris Garrett 2008
Social Media Marketing: An Hour a Day Dave Evans 2008
Grown Up Digital: How the Net Generation is Changing Your World Don Tapscott 2008
Radically Transparent: Monitoring and Managing Reputations Online Andy Beal, Judy Strauss 2008
The New Rules of Marketing and PR David Meerman Scott 2007
Everything Is Miscellaneous: The Power of the New Digital Disorder David Weinberger 2007
The New Influencers: A Marketer’s Guide to the New Social Media Paul Gillin 2007
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs Geoff Livingston, Brian Solis 2007
The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson 2006
Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz 2006
The Wealth of Networks: How Social Production Transforms Markets and Freedom Yochai Benkler 2006
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Robert Scoble, Shel Israel 2006
Convergence Culture: Where Old and New Media Collide Henry Jenkins 2006
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Ori Brafman, Rod A. Beckstrom 2006
The Wisdom of Crowds James Surowiecki 2004
Six Degrees: The Science of a Connected Age Duncan J. Watts 2003
Cluetrain Manifesto Christopher Locke, Rick Levine, Doc Searls, David Weinberger 2000
Smart Mobs: The Next Social Revolution Howard Rheingold 2002
Linked: How Everything Is Connected to Everything Else and What It Means Albert-Laszlo Barabasi 2002
Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes 2005
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Ben McConnell, Jackie Huba 2002
The Cult of the Amateur: How Today’s Internet is Killing Our Culture Andrew Keen 2007
YouTube for Business: Online Video Marketing for Any Business Michael Miller 2008
Group Genius: The Creative Power of Collaboration Keith Sawyer 2007
Blogging For Dummies Susannah Gardner, Shane Birley 2008
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules Mike Moran 2007
Twitter Tips, Tricks, and Tweets Paul McFedries 2009
Born Digital: Understanding the First Generation of Digital Natives John Palfrey, Urs Gasser 2008
WordPress for Business Bloggers Paul Thewlis 2008
Blogging Heroes: Interviews with 30 of the World’s Top Bloggers Michael A. Banks 2007
Facebook Cookbook: Building Applications to Grow Your Facebook Empire Jay Goldman 2008
Wikipatterns Stewart Mader 2007
I’m on LinkedIn – Now What??? Jason Alba 2007
Join the Conversation Joseph Jaffe 2007
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet Daniel J. Solove 2007
SocialCorp: Social Media Goes Corporate Joel Postman 2008
The Truth About Profiting from Social Networking Patrice-Anne Rutledge 2008
Always On: Advertising, Marketing, and Media in an Era of Consumer Control Christopher Vollmer, Geoffrey Precourt 2008
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses Steve O’Leary, Kim Sheehan 2008
Herd: How to Change Mass Behaviour by Harnessing Our True Nature Mark Earls 2007
Web 2.0: New Tools, New Schools Gwen Solomon, Lynne Schrum 2007
The New Age of Innovation: Driving Cocreated Value Through Global Networks C.K. Prahalad, M.S. Krishnan 2008
42 Rules for 24-Hour Success on LinkedIn Chris Muccio, David Burns, Peggy Murrah 2008
Satisfied Customers Tell Three Friends, Angry Customers Tell 3.000 Pete Blackshaw 2008
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth David Silver 2009
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Sandy Carter 2008
Millennial Makeover: MySpace, YouTube, and the Future of American Politics Morley Winograd, Michael D. Hais 2008
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities David Silver 2007
Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience Brian Reich, Dan Solomon 2007
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Debbie Weil 2006
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Joseph Jaffe 2005
The Anatomy of Buzz: How to Create Word of Mouth Marketing Emanuel Rosen 2000
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Lois Kelly 2007
Citizen Marketers: When People Are the Message Ben McConnell, Jackie Huba 2006
Publish and Prosper: Blogging for Your Business DL Byron, Steve Broback 2006
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus Michael Miller 2008
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks Steve Weber 2007
Blogging for Business: Everything You Need to Know and Why You Should Care Shel Holtz, Ted Demopoulos 2006
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results Jeremy Wright 2005
The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog Rebecca Blood 2002
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin 1999