Many people around me seem to be interested in blogging. Its almost as if they feel they are missing something if they don’t blog. Beyond selecting which blogger to use to create the posts – most people I know have difficulty figuring out what to write about sustainably. The primary reason people dont know what to blog about is that they don’t know what their personal brand is. If you have a clearly defined personal brand (especially for your career) – then blogging is easy. The reason is because a personal brand is about proactively pursuing ways to find meaning and providing value to the marketplace. It is about some amount of curiousity for new material. Blogging is a way for the personal brander to clarify thoughts that occur to them during a week, satisfies the need to share ideas, and establishes the brander as a person who has opinions and ideas. They establish themselves as a thought leader.

Ok, I understand its hard to clarify what your brand is. But if you have a personal tagline – you might start just writing about that. Sometimes we come up with these taglines for ourselves without really understanding them – they just ring true – thats a good sign. If you dont have a tagline to write about you might think about getting one – to help you clarify your brand. Im still working on mine – but I received a lot of insight after writing a personal marketing plan. I heard recently from Eric Rosen that one way to discover your tagline is to take a look at the recent parts of your resume. Either way – once you are clear about where you are going – writing about it becomes a lot easier.