I recently presented my pitch on personal branding at two lunch time events in Sunnyvale.  On the first occasion I wore tan corduroy pants with the shirt you see above.  And more recently I wore black pants with the same shirt.   I didn't really think too much about it except that I know this is a good color on me.

I started a small buzz when people realized that the business cards I was handing out before the event matched my shirt.  I had several people remark about it to my surprise. I have been dressing up a bit lately since I shifted from being a software architect to being a business development social media evangelist who just happens to be an expert in personal branding.

We should never discount the impact color and style can make with other people.   Color and probably fashion can play an important factor in developing your personal brand.   I like a strong emotional color like orange - because if feels like me - articulate, personable, and warm.   Companies pay huge amounts of money to get their brand colors just right.  In my case my wife Jacquelyn paid a couple of hundred dollars to get my colors done so that she could shop for me.   I learned alot about how to use my eye extension colors in my tie - when going on an interview.   But to tell you the truth - I usually just select things I like - but more often than not it a good color for me too.